You have an idea that excites you, but turning it into something real feels uncertain. This tier is for those wondering if they’ve truly defined the problem they’re solving or if the market will notice. It’s about pausing long enough to make sure your next steps are built on clarity, not guesswork.

Brand Cohesion:

• Identify your core audience and how to reach them.

• Assess Brand Identity alignment across story, visuals, and messaging.

Supplier Assistance:

• Review current suppliers for cost, reliability, and growth potential.

• Flag early stage risks (i.e. missing contracts, overdependence, overseas pitfalls).

Expansion & Growth:

• Offer forward-looking guidance tailored to your stage and resources.

• Recommend best fit outreach platforms for your product and audience.

• Share first hand lessons and overlooked decisions to help avoid costly missteps.

You’ve imagined your product or service, but the launch feels complicated, and the first steps aren’t always obvious. This tier is for those questioning whether their foundation is solid enough to handle early challenges, or if small missteps might become costly.

Brand Cohesion:

• Build a sustainable content cadence strategy (No content provided)

• Define or refine brand voice and archetype to make communications stand out.

Supplier Assistance:

• Provide vetted supplier recommendations from my network.

• Advise on packaging, fulfillment, and presentation choices that elevate perceived value.

Expansion & Growth:

• Audit and improve website for clarity and conversion

• Create a budgeting and cost-saving strategy.

• Advise on timing for branding vs performance marketing.

• Guide decisions on outsourcing vs. hiring vs. DIY to avoid scaling traps.

You’ve taken your startup to market, and traction is real—but growth brings new pressures and risks. This tier is for those who pause to consider whether they’re equipped to manage momentum without losing focus, control, or the vision that got them started.

Brand Cohesion:

• Craft brand differentiation for competitive or saturated markets.

• Audit and refine customer service voice and tone.

• Develop a compelling founder story to deepen customer connection.

Supplier Assistance:

• Negotiate directly with suppliers, vendors, or partners on your behalf.

Expansion & Growth:

• Identify and approach the right influencers for your goals.

• Advise on influencer compensation models for best ROI.

• Act as a strategic sounding board for major decisions (pricing, product lines, partnerships).

• Facilitate warm introductions to relevant contacts when necessary.